Founded in 1992 in Manhattan Beach, California, Skechers achieved global success within 6 years. It is now one of the most sought-after shoe brands in the world. In the United States it is even the second shoe brand after Nike. This success is due in particular to a targeted marketing strategy that includes advertising campaigns with singers like Demi Lovato and Meghan Trainor. Today, Skechers is present in more than 120 countries and markets more than 3000 different models of shoes, both for me