Gucci

HEART NOTES: Tuberose / BASE NOTES: Black honeysuckle / HEAD NOTES: Jasmine / OLFACTORY FAMILY: Floral / GENDER: Women / Capturing the contemporary spirit, diversity and authenticity of Gucci women, Bloom is the first fragrance by artistic director Alessandro Michele for Gucci. Thought of as a stroll in the heart of a lush garden, Bloom is a fragrance that blossoms as its name suggests. The natural notes of tuberose and jasmine leave an intense and unexpected floral trail on the skin. Rangoon Creeper, a flower discovered in South India that diffuses a powdery floral scent, changes from white to pink to red when it hatches. The campaign describes the fragrance's ability to transport the person carrying it to the verdant garden that inspired it.