Keep My Colour Treatment Blonde reduces the orange-yellow pigments in the hair. The blue pigments provide cool blonde tones. The macadamia oil also nourishes the hair and gives it a natural shine. Application: Apply to freshly washed hair. Leave on for 3 to 5 minutes, then rinse. Styling tip: Remove excess water and distribute well with a comb or brush. Leave in hair for 3 to 5 minutes. Characteristics: Macadamia oil nourishes and protects the hair Isopropyl Myristate helps hair retain moisture Cerimonium chloride protects against static charge PETA certified paraben-free recyclable packaging gluten-free vegan ELEVEN Australia's Creative Directors are Australian icons and leaders in the hair industry - four-time Australian Hairdresser of the Year, Joey Scandizzo and Australian Photographer of the Year Andrew O'Toole. Working in the salon, on photoshoots and on the catwalks, Joey felt the need for a range that his staff and customers could easily understand. Together they helped create ELEVEN Australia - a brand that embodies the Australian lifestyle. The products are made with effective and high-quality ingredients such as: avocado oil, cucumber, soy proteins, wheat proteins, papaya extract, macadamia oil, silk amino acids, coconut oil, shea butter and argan oil. The styling tips will help you get the most out of each product and create the style you want.