Rouge Dior, the Dior makeup icon, is housed in a new case with magnetic beauty and a contemporary design. Its wide range of shades – available in two finishes – allow you to express all types of personalities and femininities. Long-wearing, Rouge Dior offers 24 hours* of comfort thanks to its clean** formula infused with hydrating floral lip care. A true couture accessory with the signature Dior style, the new Rouge Dior lipstick is adorned with the iconic cannage pattern and a silver-colored CD band. Its magnetic lid clips on and off as desired, in one simple step. A sensorial and designer object, Rouge Dior has become an addictive couture accessory, a daily essential to be kept close at hand. The Rouge Dior lipstick is available in two couture finishes: The matte velvet finish has an enveloping malleable texture for full, soft lips. Without compromising comfort, its film has a barely-there feel that leaves lips plump and smooth. The stick is decorated with a pattern inspired by Dior fabrics. The creamy texture of the satin finish creates bright and shapely lips. The skin appears supple and plump, heightened with intense radiance and softness. * Self-scoring by 31 subjects. ** For more information, visit the Dior page “Our Commitments.”