Rouge Dior Forever Liquid is Dior's first ultra-pigmented, non-staining liquid lipstick with radiant, ultra-matte colours that resist touching. With bold colours, the liquid lipstick won't run, fade, smudge or rub off onto fabric or masks. Rouge Dior Forever Liquid adds a new dimension to long wear with its ultra-fine formula. The colour of this weightless, non-shedding lipstick coats the lips with a barely-there film, leaving them feeling like they have no make-up on and shining with an unprecedented brilliance of colour. Rouge Dior Forever Liquid matte lipstick provides 12 hours of optimal coverage without compromising on comfort, no matter how stressful your day. The ultra-fluid formula of Rouge Dior Forever Liquid adheres to the lips immediately after application. Its volatile texture melts away, leaving nothing but the pure, vibrant colour that won't bleed, smudge or fade. Lips stay perfectly smooth: the lipstick feels as comfortable as if the lips were without make-up. Because it is long-lasting and does not rub off, it is particularly suitable for wearing under masks.