Rich, radiant colour with 12-hour wear. Keep lips hydrated all day long and get long-wearing colour with high pigment content. Beautiful Color Moisturizing Lipstick prepares and moisturizes* lips immediately. Lips are hydrated* and smooth, and adorned with rich, silky pigment in just one stroke. A real treatment for extremely soft, comfortable lips. Long-lasting hold. The pigments lock in moisture* for intense, long-lasting colour and soft, smooth lips. Beautiful Color Moisturizing Lipstick provides exceptional colour for 12 hours**. Does not run or fade. *of the upper layers of the epidermis **Based on a clinical study carried out in the United States on 30 women aged 25 to 65 for 12 hours. Product benefits Pigments lock in moisture* for intense, long-lasting colour and soft, smooth lips. *of the upper layers of the epidermis