Elizabeth Arden introduces Flawless Start Instant Perfecting Primer, a conditioning primer that instantly mattifies skin and blurs imperfections. Light and silky with a matte finish, the primer minimizes the appearance of pores and fine lines and hydrates skin with a shine-free veil. Flawless Start Instant Perfecting Primer is formulated with Locking Polymer Technology, which ensures makeup sets evenly and lasts longer. This results in beautiful, even skin that remains shine-free all day long. It also contains a purifying plant compound based on broccoli, aloe vera and citrus that protects the skin from daily impurities and external aggressions. BENEFITS Controls oil and shine for up to 16 hours Reduces the appearance of pores and fine lines Immediate mattifying result Suitable for all skin tones Improves skin appearance