Benefit

If you've ever run a race (or cheered on your athletic friends from the sidelines...), you know it's not just about starting with a POW, it's about keeping the pace to the finish line. POWmade Brow Pomade delivers rich, smudge-proof POWer pigments for a full 36 hours* of defined and shaped brows. The creamy, non-drying** formula glides on easily, and the integrated brush allows for precise and controlled application. Now that's what we call a perfect shape! APPLICATION Dip the brush and wipe off the excess with the brush wiper. Use the blending brush to stroke the eyebrows and blend. Keep the jar tightly closed when not in use. *Instrumental test with 20 participants **When stored with the container lid properly closed, the formula will not dry out in the container for up to 6 months. 36 hours* long hold 97% praised the ultra-pigmented colors*** 94% say the color lasts all day*** 96% said it creates dimension and depth*** 96% said the built-in brush scraper ensures the perfect amount of product*** *Instrumental test on 20 participants **Self-assessment by 106 participants after 1 week