Benefit

The magnetic attraction is real! We are known for our eyelash-lengthening bestseller mascara They're Real! and are now introducing a brand new EXTREMELY LENGTHENING mascara: They're Real! Magnet. The mascara with MAGNET POWER for extremely long eyelashes! Inside the mascara's extender brush is a magnetically charged core that gently attracts the texture enriched with magnetic minerals and thus extremely lengthens your eyelashes beyond the tips. The light texture is easy to build up and guarantees you a hold of up to 36 hours without smudging or crumbling*. The They're Real! Magnet Mascara uses the scientifically proven power of magnetism and the laws of attraction with a great result: The lashes are 40% longer than without mascara!* The results are REAL!: 93% said They're Real! Magnetic Eyelashes were extremely lengthening** 98% said their lashes had more curl** 95% said the brush grabbed all the lashes and lengthened** 92% said lashes appeared separated** 97% said it was easy to remove** *Instrumental test with 21 women **Self-assessment of 110 women after 1 week The specially designed extender brush of the They're Real Magnet Mascara has strategically arranged bristles to fan out, separate and define the lashes. Hold the brush horizontally to apply mascara in light zigzag movements from the roots to the tips. Repeat this as often as you like to optimize the volume and length of your lashes to the EXTREME. Then brush vertically upwards again to curl and separate.