SKIN TYPE: All skin types / GENDER: Unisex / NEW & IMPROVED A hydrating foundation that illuminates skin in any light. SHISEIDO Light-Adjusting™ Technology instantly adapts and responds to every light source to smooth and diffuse fine lines and create a luminous, lifted effect on the skin. With continued use, bare skin is firmer and visibly lifted. Medium-to-full, buildable coverage | Radiant Finish | 24H wear* | 24H hydration**. A medium-to-full, buildable coverage formula featuring innovative Light-Adjusting™ Technology & NEW Skincare Ingredients that addresses the 3 major obstacles that impede radiance: fine lines, wrinkles, pigmentation and loss of hydration. Combining a nourishing blend of Argan oil & Glycerin with radiant microcrystals, transparent luminous pearls & advanced optical filters, this formula smooths & uniforms the skin for a lifted-looking bare skin overtime. This combination of skincare ingredients balances and adapts to any ambient lighting condition, while offering 24-hour hydration**. - Radiant finish - SPF30 - 30 shades - Water & transfer resistant - No creasing, no dullness of color - Non-comedogenic - Dermatologist tested - Fragrance-free *Clinically tested on 31 women. **Instrumental test on 26 volunteers. - Reflects light and minimizes the appearance of uneven skin tone with functional powders - Protects against UVA and UVB for a reduced appearance of photo-aging effects - Provides moisture with Bio-Hyaluronic Acid - Smooths and plumps skin with Safflower Extract - Absorbs pollutants and helps suppress oxidation caused by them with NatureSurge Complex* - Helps to prevent skin damage linked to the formation of wrinkles and uneven skin tone with Profense CEL™* *in-vitro test How to use • Shake well before use. • Hold the bottle at an angle and press downward on the top repeatedly to dispense product when you start to use. • Reducing the quantity of application will lower the level of sun protection significantly. • Use product that provide UV protection together is recommended. • The indicated sun protection level was measured by the quantity of 2mg per 1 square centimeter in conformity with the authorized Sun Protection Factor Test Method. • Avoid contact with the eyes. If contact occurs, rinse the eyes thoroughly with water. • Store away from direct sunlight and high temperatures. • Wipe dispenser and close cap after use. • In rare cases, emollients may be visible, but this is not a quality problem. Please mix and use as is. • Formula may appear dark or pearly in the container. This does not affect the product texture, wear, or finish