SKIN TYPE: All skin types / A SHISEIDO first in foundation, with ActiveForce™ technology, that self-refreshes nonstop so you maintain a just-applied, flawless finish that lasts 24 hours. Our long-wear creamy, powder foundation synchronizes with skin and helps resist heat, humidity, oil and motion. Apply wet or dry for customized coverage and a natural finish. Skin looks and feels fresh all day. Weightless comfort. Breathable. Blendable. Buildable. A weightless, medium, buildable coverage foundation with ActiveForce™ technology, that self-refreshes nonstop for a 24-hour just-applied look and fresh, natural finish. Coverage: Sheer-to-Medium, Buildable Finish: Customized, Natural Formula Details: Smudge-proof Immediate hydration 8-hour shine control Non-comedogenic Dermatologist tested Application It can be applied wet or dry for a customized natural finish.