GENDER: Men / High-performance anti-ageing cream. Target the 5 major signs of ageing and stay hydrated for 48 hours.* *Instrumental test on 24 volunteers Shiseido Research discovered that men's skin shows signs of ageing 10 years earlier than women's. To improve your skin's performance, Shiseido has developed the next level anti-ageing and hydration cream. Anti-ageing cream for energised and revitalised skin. Advanced anti-ageing skincare solution that slots effortlessly into your daily routine: 48-hour hydration* to energise your skin throughout the day and help your skin combat the 5 major signs of ageing: wrinkles, sagging, dullness, roughness, and loss of firmness. Double up your strategy against signs of male ageing Defend your skin and regenerate youthful skin functions by combining SHISEIDO Men Ultimune and Total Revitalizer Cream. 94% felt skin looked even younger when ULTIMUNE was used with Total Revitalizer Cream wih Rice Bran Technology. * *Consumer test on 117 volunteers NON-COMEDOGENIC, DERMATOLOGIST-TESTED Use every morning and evening. 1/ Clean and/or shave your skin 2/ Apply SHISEIDO Men Ultimune 3/ Apply Total Revitalizer Cream