The milk_shake Conditioning Direct Color tints are colour-giving, direct-acting pirgments and balanced care substances in one product. This nourishing base, which is enriched with milk proteins, shea butter and argan oil and supplemented with the exclusive Integrity 41 antioxidant complex, ensures improved color stability. Completely ammonia-free; the use of oxidizing agents is not required. The color protects the hair structure and is available in 22 colors that can be mixed with each other. The durability of the color depends on the initial condition of the hair, but is around 8-10 hair washes.