SKIN TYPE: All skin types / AIRY TEXTURE. 24-HOUR WEAR Inspired by over 140 years of SHISEIDO prowess in the world of powders, this revolutionary powder foundation has a breathable texture that's easy to work with. Apply wet or dry for adjustable coverage and a natural, ‘bare skin’ finish. Formulated with ActiveForceTM Technology, this creamy, airy product adapts perfectly to every skin tone while resisting heat, humidity and facial movement, for a fresh, natural-looking complexion with no need for touch-ups. RESULTS A difference perceived from the very first application, bringing a new sensorial experience and incomparable beauty to your skin. - 86% say the product reduces the appearance of pores instantly*. - 88% say the finish is still fresh after 8 hours*. - 97% say the product feels comfortable on the skin*. - 96% love the texture of the product - 85% say the product does not mask during the day. * Based on a consumer study in the United States on 99 women over 7 days.