HAIR TYPE: Gray, White & Platinum Blond Hair / A bright idea for blondes, grays and silvers. Boost brilliance and deeply nourish blondes, grays and silvers with this purple conditioner. Its clean, silicone free formula features a custom pigment blend that delivers potent purple power to restore balance and vibrancy to blonde tones. Good-for-you ingredients such as Organic Coconut and Pumpkin Seed Oil help replenish moisture and smooth frizz. antioxidant rich Rice Bran Oil helps improve the longevity of hair color by protecting strands from the elements. Fragrance: Jasmine Apple Key Benefits Neutralizes brass + yellow tones from blondes, grays and silvers Amplifies shine + color Replenishes hydration Directions for Use After cleansing, apply 1 to 2 pumps to palms and awaken between hands. Take a deep breath and mindfully distribute from mid-lengths to ends using fingertips or comb. Leave on for 3 to 5 minutes. Rinse thoroughly. Take a moment to appreciate clean, nourished hair. Use once a week to maintain the brilliance of your hair.