L'oréal paris

L'Oreal Paris creates the universal color of freedom that empowers all women under the motto: Painting your lips IS NOT a yes. The color red as a symbol of sorority and self-confidence in a lipstick against street harassment. 82% of women have ever suffered street harassment. For this reason, L'Oreal Paris unites to combat it and fight for the freedom of women through an exclusive edition with the color that expresses feminine freedom. The Color Riche LIPSTICK IS NOT A YES lipstick is a bold and elegant deep red color that stands out on its own, with the silhouettes of different women printed on it. Color Riche was born in 1985 with the mission of empowering women through lipstick. Now, in 2022, the brand's first iconic red is reborn to be universal and inclusive of all women. Use Apply from the center of the lips and spread to the sides.