Wella professionals

COLLECTION: EIMI / Style hair the way you want and keep the look up to 48 hours with EIMI Shape Me gel from Wella Professionals. This heat-activated hold gel, formulated with a thermal memory polymer complex, helps you style or blow-dry your hair the way you want, maintaining your look for up to 48 hours. Wella's EIMI Shape Me texture gel can also be used during blow-drying. Unleash your creativity and style your hair the way you want with this line of styling products from Wella Professionals. Benefits Heat activated gel Enriched styling gel with memory effect polymers Holds the style for 48 hours Ideal for blow-drying Hold level 2 How to apply Place a small amount of product in the palm of your hands and then rub your hands together. Apply evenly to dry or wet hair, from roots to ends.