Get a more sophisticated finish with Shu Uemura's drying cream. From the Art Of Styling collection, the line is inspired by the Japanese art of minimalism, reducing the formula down to the components necessary to deliver real results. Taken from the Japanese word 'Netsu' meaning hot, the cream aims to safeguard hair. Protecting hair up to 230°C, the formula helps reduce breakage and damage caused by thermal curlers. Thanks to the no-rinse formula and innovative technology, the cream is reactivated with heat, allowing you to reshape your hairstyle without having to reapply. With an anti-frizz power, the formula can help achieve a more flawless finish, creating a more stylised and smoother blow-dry for straightened styles.