Joop

HEART NOTES: Jasmine, Orange Blossom / BASE NOTES: Amber, Patchouli / HEAD NOTES: Bergamot, Cinnamon / OLFACTORY FAMILY: Oriental, Spicy / GENDER: Men / Under the slogan The real man wears pink Joop relaunches its classic JOOP! HOMME, with a strong advertising campaign that sets aside the company's classicism, to enter a world governed by seduction, mischief and sensuality. This fragrance, created in 1989 by Michael Almairac, decided to renew its image to get closer to a more current audience and leave behind the classic perception we all have in mind when we refer to it. This was the second signature fragrance JOOP!, which at the time was a turning point in the field of perfumery, thanks to the inclusion of sweet scent in the men's field. Man JOOP! seduces, never to be seduced a bold, charismatic and engaging profile that becomes a complete 'addiction, at first sight'. Its quirky awakening uses terms and scents closely linked to femininity to exalt manly appeal. A masculinity expressed based on sweet, sweet and floral aromas, and flashes of aphrodisiac character, such as cinnamon and patchouli. An olfactory bomb that marked a before and after in the late 80s.